Google, and other search engines, offer advertising on their sites. This is known as PPC (Pay-Per-Click Advertising). They all operate in a similar fashion by allowing you to create an ad, choose the keywords to match your ads, setting a maximum amount to pay per click for each time a client clicks and is taken to your website. We recommend Google's product - known as AdWords - as Google is the most flexible and cost effective. Once your Ads are performing well on Google we can copy them to other search engines to maximise your sales.

The great thing about PPC advertising is you only pay when someone clicks on your ad. You can also set a daily budget so you have complete control of the cost of your campaigns.

One of the great successes of PPC advertising is that the Ads are only displayed to people who are most likely to be interested in your product or service. Another great feature is that the Ads can be monitored daily (through reports and graphs) and adjusted to maximum the effectiveness of the Ad.